Introduction 

"Social media has transformed the way we live our lives. As Christians, we are called to engage in a way which is shaped by the example of Jesus." - Archbishop Justin Welby 

Social media has transformed the way we connect, share, and interact. It offers numerous opportunities for chaplaincies. One of its advantages is the ability to foster connectivity internationally, as well as facilitate meaningful connections within local communities. These platforms also enable chaplaincies to share their mission, values, and promote services and events in an effective way. 

The Diocese in Europe recognises that social media has become an integral part of the communication landscape, and as members of the Church of England, we are called to engage with social media in a manner that reflects our Christian values and principles. This guidance is designed to support all individuals, including clergy, employees and official post holders (volunteer or paid), in using social media platforms responsibly while representing the diocese and Church of England.  

These guidelines serve as 'best practice’ in the Diocese in Europe, providing directions on how to engage online constructively. They offer valuable insights on respectful interactions, privacy protection, and responsible content. They also emphasise the importance of authenticity and transparency. Following these guidelines not only safeguards individuals and the chaplaincy from potential pitfalls but also contributes to fostering a more positive and safer environment for all users. 

The Church of England's Digital Charter outlines the principles for a respectful online presence. The Diocese in Europe, along with many other dioceses have embraced this charter, recognising the importance of responsible digital engagement in today's world. As chaplaincies play a crucial role in their local communities, it is important for them to align with these principles. The diocese strongly encourages chaplaincies to read the Church of England's Digital Charter, understand its significance, and consider signing the pledge.  

If you're new to social media, our Communications team can help you take your first steps. And if you've already begun using these valuable tools, we can help you develop content ideas and optimise these platforms. If you would like support, contact the Communications team.  

1. Representing the Church 

Always maintain a respectful, compassionate, and Christ-like tone in all your interactions. Regardless of others' beliefs, opinions, or backgrounds. 

Ensure that the social media content associated with your personal or chaplaincy account is appropriate for your job role and reflects Christian values of love, tolerance, truth, and forgiveness. 

Be mindful that any account that carries the logo, address, or website of the chaplaincy or Diocese in Europe is seen as representing the chaplaincy and/or diocese, and therefore views will be seen as such. 

Be clear about your affiliation with the Church when discussing religious or Church-related topics. 

2. Privacy and confidentiality 

Do not share sensitive information to which you might be a privileged party; this would include confidential details provided during PCC meetings, Diocesan Synod, or any personal data without appropriate authorisation etc. 

Obtain consent before posting photos or information about individuals, especially minors, and be mindful of their privacy. Equally, if any individual then asks for their image or details to be removed, please respect their wishes.  

3. Content and engagement guidelines 

Apply the same standards in your social interactions as in face-to-face or public settings.  

Use clear language and avoid ‘Church’ terminology or acronyms. 

Be mindful that what you put online has the potential to last. Including in private conversations, there is no guarantee that recipients will not copy and paste the conversation into the public sphere or distribute the messages via other means. 

Exercise caution when discussing sensitive topics, such as politics, controversial issues, or personal conflicts. Remember that your online presence reflects on the chaplaincy and diocese. 

Ensure that your posts are based on reliable sources. Where possible, verify information sources for accuracy and consider if they are relevant to your audience.  

Balance immediacy with thoughtful responses. Don't feel obligated to respond to a comment immediately.  

Remember that online statements can attract media attention, as an individual or chaplaincy (for example, a natural disaster occurred close to the chaplaincy). If you have any doubts, ask for advice from the Communications team. 

Respect copyright laws when sharing content, giving proper credit to creators. Ensure that you only share images that you have permission to use. 

4. Social media accounts 

The line between a clergy member's personal and professional life can easily blur when it comes to their online presence. To address this, some clergy members opt for maintaining two distinct social media profiles—one for close friends and family, and another for their professional connections. This approach provides a more secure space for sharing personal photos and thoughts. 

We recommend that the Chaplaincy Council has access to all digital and social accounts (login details) to reduce the risk of losing access to the account/s in an unforeseen circumstance. As well as a dedicated person who takes responsibility for the regular maintenance of these platforms.  

5. Safeguarding 

Please visit Section 12 “The use of social media” in the Diocese in Europe Safeguarding Policy for more information. 

6. Social media in ministry 

Communicating directly online with someone, for example, with private messaging, is like meeting them in private and therefore all communication should act in accordance with safeguarding measures and Part 4 of the House of Bishops’ Safer Environment and Activities guidelines. 

Conclusion 

The Diocese in Europe encourages its members to use social media, alongside other forms of communication as a platform for spreading the Gospel and fostering community. By offering this guidance we aim to promote a positive, respectful, and faith-centered online presence that reflects the values and mission of the Diocese in Europe and wider Church. 

The Communications team have developed a ‘communications toolkit’ to support clergy and those responsible for managing chaplaincy communications, which contains several tips that you can implement on your own communication channels, including links to case studies.  

Thank you for your cooperation in fostering a safer digital environment for all.